There’s been a lot of talk lately about whether companies should advertise using Facebook ads or Google ads. I think that, as with any marketing or advertising decision, it depends. It depends on who you’re trying to reach with what message and what marketing objective.
Aug
17
2009
Internet Marketing, Strategy & Technology Links – August 17, 2009
- Blog Post Optmization with SEO Blogger (Duct Tape Marketing)
- HOW TO: Use Facebook for Professional Networking (Mashable)
- Following The Tr.im Incident, 301works Is Ready To Insure Shortened URLs (TechCrunch)
- Become a Test Pilot: Mozilla Wants Your Help To Make Firefox Better (ReadWriteWeb)
- Do the little guys have a digital marketing advantage? (Econsultancy)
- Meet Google’s New Social Network: iGoogle (Mashable)
- Case Study: How Much Do Rankings Matter? (SEOmoz)
- 8 in 10 Execs Fearful of SocNet Risks (Marketing Charts)
- Google Helped Twitter Deal With Attacks (Silicon Alley Insider)
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Technorati tags: internet strategy, internet marketing, technology, marketing, business, strategy
Aug
14
2009
Quality not Quantity
Blogging over at Insights Group today about building a quality audience instead of getting caught up in quantity…
With the buzz around social media, it’s easy to get caught up in the popularity race for more fans, followers, hits, traffic, whatever. While a larger audience may be more beneficial for getting your message out, what if none of the people in that audience are a prospective customer? – Quality not Quantity – Sarah Worsham – Insights Group
Read the full article at Insights Group ->
(photo by Grey Eminence @ Flickr CC)
Aug
14
2009
Internet Marketing, Strategy & Technology – August 14, 2009
- Twitter Co-Founder: What We Learned From The Attacks [VIDEO] (Mashable)
- Facebook Grew Twice As Fast As Twitter In July (TechCrunch)
- Oh, By The Way: The Palm Pre Phones Home With Your Location (TechCrunch)
- Mashable’s Weekly Guide to Web Development & Social Media Jobs (Mashable)
- Bing ads just might be working. Microsoft’s paid click share is up 44% (Econsultancy)
- Google wants to create your search ad for you (Econsultancy)
Aug
13
2009
Book Review: Marketing Management – The Big Picture by Christie L. Nordhielm
Most marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers. When it comes to implementing a marketing strategy, it’s difficult to remember the 4P’s (or 5 or 6 or whatever you follow) so it’s hard to put together a strategy that will work for the particular product/brand/company. Businesses are hungry for information on how to market effectively and this book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategy that has been proven to work even at very large companies. Marketing Management: The Big Picture
Aug
13
2009
Internet Marketing, Strategy & Technology Links – August 13, 2009
- 10 Ways To Build A Brand You Can Be Proud Of (All Facebook)
- SEO Is Not Really That Complicated (Duct Tape Marketing)
- 5 great examples of popular blog posts that you should know (Brian Cray)
- 10 Things You Must Do to Earn Your Audience’s Trust (Mashable)
- US Retail E-Commerce Sales Stay Stagnant (Marketing Charts)
- New tools for Google Services for Websites (Google Webmaster Central)
Aug
12
2009
Why Your Crappy Free Wireless is Costing You Business
Many businesses, especially restaurants and coffee shops, have free wireless these days. However, many have really crappy free wireless (it’s slow or it cuts out, etc.) and that is costing them business.
Do it Well or Don’t Do it
If you’re going to have free wireless, you probably advertise it. It’s an enticement to come to your shop. It’s a reason why people have meetings or work there. If your free wireless isn’t that good, they’re not going to return when they want somewhere to meet or work and that’s lost business.
Aug
12
2009
Internet Marketing, Strategy & Technology Links – August 12, 2009
- HOW TO: Update Facebook From Outside Facebook (Mashable)
- Add context to news online with a wiki feature (Online Journalism Blog)
- What Is the Average CTR on Twitter? Let’s Find Out (Daily Blog Tips)
- Locational Privacy: The EFF Weighs in on Safeguarding Your Location (O’Reilly Radar)
- Facebook Search: 5 Takeaways From Facebook’s Assault On The Real-Time Web (All Facebook)
- Facebook Versus Twitter Is Getting Ugly For Twitter (Silicon Alley Insider)
Aug
11
2009
eRubyCon is more of a gathering #erubycon
I think it hit me late Saturday night, standing next to $600 of fine Whiskey while watching a Keynote presentation on the subtle distinctions in Regional variations, that geeks wear their passions on their breast pocket, sometimes right next to their MiFi card. Geek culture is a rhythm that, if audible to your ears, will drive your soul to seek out fellow dancers.
eRubyCon 2009, latest edition of EdgeCase’s Enterprise Ruby Convention, isn’t really about racking up the largest number of talks and demonstrations on the most number possible parallel track, like some conferences I could name. One track, one room and at most 6 speakers in a day, it is less of a conference and more of a Gathering.
Aug
11
2009
Internet Marketing, Strategy & Technology Links – August 11, 2009
- Microsoft Employees Want Your Ideas for Improving Office (ReadWriteWeb)
- Bing Cashback: Buy With Bing, Get Double the Cash Back (Mashable)
- BREAKING: Facebook Acquires FriendFeed (Mashable)
- FACEBOOK FIRED: 8% of US Companies Have Sacked Social Media Miscreants (Mashable)
- Off the clock? Hyperconnected workers sue employers (Ars Technica)
- Recession What? Use Social Media to Your Advantage. (The Social Times)
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