Blogging over at Insights Group today about not being afraid to try social media:
While there are good strategies to put into place, and good practices, as long as you’re not a jerk about it, you’re really not going to hurt anything by giving any of them a try. Just remember the example of a good conversation at a cocktail party – there’s some give and take, nothing that’s too serious and certainly not too one-sided. – Don’t Be Afraid to Try Social Media – Sarah Worsham @ Insights Group
I hope you’ll join me over at Insights Group for the rest of the post. Maybe you have some ideas to help people overcome their fear of social media or some tips you used yourself.
Ever done a bunch of research, finally decided to get a product, gone to the website and found the only way to contact them is through a contact form? While eCommerce websites are usually pretty savvy about letting their customers contact them through multiple ways, normal businesses sometimes give off the “go away” vibe unintentionally.
People like to attribute human characteristics to things and companies are no different. When we think of a business or a brand, we think of all the emotions and experiences we’ve had related to it. We usually tie up all these feelings into a sort of personality for that business. Apple is thought of as hip and probably a bit snooty. Facebook is that friend that you liked to party with in college. Nike is way into sports, but likes to look good doing it. You get the picture. What personality does your business have?
Social networks are growing. Even your Mom knows what Twitter is. The time people spend online is growing and increasingly they also interact there as well. You may have clients and customers which have never interacted with your company in person, only through a website or social network. All this means that your online reputation can have an effect on your brand and company.
Welcome to our first ever Sazbean podcast – Sazcast. In episode 1, we discuss Google Wave and Twitter lists and how each can be used for business.
Digital Marketing & Strategy
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