Blogging over at Insights Group today:
I think a lot of times people get really concerned or worried when they don’t know something. Like how to setup a Facebook page, or how to use a certain application on their computer, or how to unplug a toilet (whatever). But the truth is, no one knows everything. Even people who practice in a particular field aren’t able to know everything, especially in fields with fast-paced innovation. – No One Knows Everything – Ask for Help – Sarah Worsham @ Insights Group
This topic came to me because often times people think tech people never have tech problems. But we have tech problems all the time. They’re probably just more advanced problems than the normal person runs into (but not always). The point is, that everyone needs help, and there’s usually help to be had. Hope you’ll join me at Insights for the rest of the article.
A lot of business people may have trouble with the basic metrics for their websites: pageviews, visits, unique visits, etc. (hits usually get thrown around), but when you talk about how to measure social media success, they look a little scared. Social media (when used well) is a great tool for connecting directly to customers in a way that’s never been affordable for most of us. We can have conversations, we can get our ideas out there and we can see what people are saying about us. So how to measure all that?
Sometimes your customers find you online by commenting on your blog or joining your Facebook fan page. But what if you’re getting started or you’re looking to find other places where your customers hang out? How do you go about finding your customers online?
I had the honor of listening to 
Welcome to our Sazbean podcast – Sazcast. In episode 2, we discuss Google Ads on iPhone Maps and Yahoo Y!ou.
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