Internet Marketing Strategy
Blogging over at Insights Group today about the value of being transparent -
It’s much harder for people to pretend to be something they’re not. To pretend to be an expert in an area they have no experience in. Which means its much more valuable to be transparent with your customers. – The Value of Transparency – Sarah Worsham @ Insights Group
What’s your take on being transparent? I hope you’ll join me at Insights for the rest of the article.
It happens too often. I run into a business owner who is really excited about putting up a website or ecommerce site because they’re going to make a bunch of money in the next few months. There still seems to be this notion about the Internet that if you build it, they will come. I’m not exactly sure where this idea came from, but it’s unfortunately not true.
WordStream offers a paid keyword and seo tool, which they’ve recently updated with some new features (integration with Google Analytics and their free keyword tool, analysis based on different traffic sources). I’m taking a look at the paid keyword tool for a separate review (and to see if we want to use it), but WordStream also released a free keyword tool back in September that I thought I would take a look at. I mostly use Google AdWord’s tools currently.
This is a guest post by Evan Britton, founder of Sency.
There is a new way to search the web, and boatloads of users who have experienced the real time web have been impressed with the results. Traditional search engines rank sites based on relevancy. Because of this, the results don’t change a lot; a search today will reveal most of the same sites and information that were there last month. However, with companies like Twitter and Facebook having millions of users continue to post content and status updates – there is now real time content on the web which updates each second. Search engines and startups have leveraged this information to offer internet users instant access to what is happening right now.
Welcome to episode 6 of our Sazbean podcast – Sazcast. This week we discuss RSS feeds and brand loyalty.
Show notes. Here are the links we discussed in the podcast:
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We hope you’ll also join us in a week for our next episode. If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com. Intro Music by: Band: Tripudio, Song: Blue monday
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