Wondering what to do to improve your website? Well, there’s a quick way to get started! Ask your customers! They’re the ones trying to use your website and they probably have some ideas of what can be improved if you’d just ask. Better yet, see if you can watch one try to use your website. You may be surprised at what you find.
I think a lot of business people get so wrapped up in what they’re doing, that they forget that they have access to a powerful market research system. Your customers are probably interested in seeing your website improve so they can get more info or so the purchase process is easier. Ask them what is confusing or what they’d like to see added. Find out what questions they have within your area of expertise (even if it’s not related to your website or products) – if nothing else, you may get some good ideas for blog posts.
In order to get the best response, this needs to be in a very personal one-to-one way. Don’t send out a mass email and expect any answers. Send a few a personal email or reach out on Twitter or Facebook to get some feedback. Ask people who often retweet you or interact with you on Twitter or Facebook. Find out what they’d like to know and what ideas they have for how you can improve your services. If you’re having trouble getting responses, try offering something in return (a discount, a freebie, etc.).
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Technorati tags: customer service, usability, customer experience, business, marketing strategy, marketing