Location is becoming more than just a game. More than just how many points or badges you can acquire. It’s becoming useful. Not only can I see where my friends like to hang out, what suggestions they have, I also can see what nearby stores are offering specials. When I went to check in to Biggby Coffee in Ann Arbor today, I noticed that two nearby stores had a small “special” icon below them:
Clicking on their listing I could see what offers they had:
When I did check into Biggby, I was reminded again that there are specials nearby:
Pretty useful both for location businesses and for consumers. These are loyalty programs I can get behind (since I hate loyalty cards).
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