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Jun
11
2010

Advertising that Engages the Audience & the Publishers

By | Marketing, News & Notes

3 Comments

Banner advertising doesn’t have to be boring. If you do it just right, you can engage not only your audience, but also the publishers who are posting your ads…. (via brandflakesforbreakfest)

UNIQLO LUCKY SWITCH from HN on Vimeo.

The end of winter 2009, UNIQLO launced a small blog widget and bookmarklet made huge movement.

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  • http://www.vincentroman.com Vincent Roman

    Uniqlo does so many great things with new media, and not all “plain ol' banner ads”. There's something to be said for branded utility, or not even branded. They are definitely a company to aspire to be.

  • http://sazbean.com sazbean

    I think it's obvious that they think about the audience when they designed these ads – what would they be willing to do in order to interact with an ad. If more marketers took the audience — and their wants and needs — into the picture, I think we'd have more effective advertising and marketing all around.

  • http://sazbean.com sazbean

    I think it's obvious that they think about the audience when they designed these ads – what would they be willing to do in order to interact with an ad. If more marketers took the audience — and their wants and needs — into the picture, I think we'd have more effective advertising and marketing all around.