People don’t buy from companies. They buy from people. Somewhere along the purchasing decision a person is involved: either a friend or colleague that makes a recommendation or a good salesperson or helpful customer service or even a question answered on an online forum or network. Even online people may purchase from a company once without a human interaction, but it’s probably the person-to-person contact somewhere along the line that brings them back. People make a company what it is.
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Archives for 2010
Top Internet Strategy, Marketing & Technology Links – Mar 8, 2010
Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace. But what makes one blog successful and another mediocre? The majority of “so-so” blogs lack one or more of four important elements… In this article I will introduce the CODA system and how it can driven traffic and engagement with your readers. – How to Keep Readers Coming Back to Your Blog (Social Media Examiner)
It seems like a lot of people think there’s some magic wand that if you write a blog traffic magically appears – within weeks. The first myth is the amount of time that it takes to gain traction on a blog. While some experienced bloggers in a well defined niche may be able to get something going in 6 months or so, for most blogs it takes at least a year of writing consistently – not necessarily everyday, but on a schedule or so many times a week (not whenever you feel like it – which does work for some more well-known people and companies). Social Media Examiner has some good tips on what else you can do to improve your blog.
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A few useful things about Google Buzz
I signed up for Google Buzz when it came out and I’ve been playing with it for a few weeks now (once I got my Google profiles in order, which is really something I wish they’d fix). At first, Buzz was a bit overwhelming in the amount information – and I still think that you’ll want to limit the number of people you follow (at least until they make it easier to expand/collapse/view buzzes). But I’ve found that I get some really great information that I wouldn’t otherwise see – not because it wasn’t available some other way, but because Buzz makes it so easy to see in one place.
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