Archives for 2010

Sarah Worsham / Jan 22, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 22, 2010

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While most industry insiders have a firm grasp on Facebook’s monetization models, most people still don’t understand how Facebook makes money. For those that still don’t know how Facebook makes money, we thought we’d take the opportunity to break down Facebook’s various revenue streams including past and future streams of revenue. – The Secret To How Facebook Makes Money (All Facebook)

Facebook actually has a very robust revenue model for a social network. Not only do they have traditional display advertisements, they also offer self-serve contextual ads, what they call engagement ads, virtual goods and Facebook credits. While some of these revenue sources have developed as Facebook has grown, many were thought of from the start.

Sarah Worsham / Jan 21, 2010

Your 2010 Internet Strategy – 10,000 Feet View

In our series of posts we’ve gone through the basics of setting up your 2010 Internet Strategy. From starting with a business goal, to understanding where you need to be online, with some basics of measurement, we’ve given you the building blocks to make 2010 a year your business can grow online. What does the strategy look like from 10,000 feet? Let’s take a closer look…
[Read more…] about Your 2010 Internet Strategy – 10,000 Feet View

Sarah Worsham / Jan 21, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 21, 2010

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For a long time, small businesses struggled with search marketing, because to succeed, they had to specialize, rather than being all things to all people in a local area. That’s still good advice, but changes in how people use search (and in how search engines work) are suddenly making your location every bit as important as your specialty, at least for some businesses. – Does Your Small Business Think Local? (Search Engine Guide)

Local is becoming increasingly important for businesses that rely on in-person sales (as opposed to online). But local is also important for businesses which have a presence in a locale, even if they don’t sell only in-person. Because more searches are happening on mobile devices (phones), those searching are often in the very purchase process when companies need to connect to them.

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