When you’re trying to get a handle on how well your site is doing, it can be helpful to compare it to other sites on the Internet. Both Alexa and Compete offer up a ranking of your site compared to all the other sites they know about. However, both Alexa and Compete come up with their rankings by extending the data they do have to make a hypothesis about how your site is actually doing (similar to how Nielson does tv ratings by getting reviews by a very small percentage of US households). For B2B and Niche sites, the information may be problematic if the audience polled by Alexa and Compete does not accurately reflect the niche or industry in question. [Read more...]
Feb
28
2011
Use Alexa & Compete with Caution for B2B and Niche Sites
Feb
25
2011
Insights from Google Analytics Intelligence
Knowing about unusual traffic on your website or blog can help you determine whether or not certain campaigns or promotions are working. Being aware of events or sites which are sending you traffic is also important. Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Let’s take a closer look at some of the information you can gather from Google’s Intelligence… [Read more...]
Feb
24
2011
Social Commerce – What is it, Who’s Doing it, How can You?
Another one of the buzzwords that gets thrown around quite a bit is “social commerce.” Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line). Let’s take a look at what social commerce means with today’s tools and marketplace.
[Read more...]
Feb
23
2011
Finding Marketing Technologists
The Rise of the Marketing Technologist content was presented by Jim Suchara and Dave Bachleda at the SIM Detroit meeting last night, which was attended by IT practitioners mostly at management or executive levels. The general idea of the presentation is that marketing and technology are already in the middle of a collision course due to the current influx of marketing technologies. The question before organizations is who should be in charge of these new technologies? Should IT? Should Marketing? Both?
[Read more...]
Feb
22
2011
Marketing + Technology = Marketing Technologist?
This interesting presentation by Scott Brinker on The Rise of the Marketing Technologist was brought to my attention by Jim Suchara. With the speed that new technologies are being developed and the rise of the social web, technology and marketing are on a collision course (or have already collided). Scott explores these issues in his presentation:
Rise of the Marketing Technologist
View more presentations from Scott Brinker.
What do you think? How should IT and Marketing be involved in solving the need for a marketing-saavy technology expert?
Feb
21
2011
Review: Topsy Social Analytics
Topsy is a real-time search engine for the web that also provides nice information about what’s trending in real-time. A hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy only includes mentions that are what they call “significant and valid,” meaning they take out bots and only include posts that have a link or have been passed on. Topsy’s Social Analytics will definitely be on my regular list of tools. Here’s a closer look…
[Read more...]
Feb
18
2011
Using Google Analytics to Figure Out if You Need a Mobile Site
Mobile. Mobile. Mobile. Everyone is talking about mobile and smartphones these days and the importance of having a mobile site. But do you really need a mobile site? How do you know? A little digging in Google Analytics can give you some clues (you do have Google Analytics installed I hope)… [Read more...]
Feb
17
2011
8 Tips to Improve Your Facebook Ads
Getting the most out of your Facebook advertising can be tricky. Webtrends released a white paper last week, Facebook Advertising Performance, Benchmarks & Insights (pdf) based on the analysis of of 11,529 Facebook ads with some insights that help improve Facebook ad performance. The 11,529 ads served 4.5 billion impressions and collected 2.2 million clicks. Here are some tips based on the analysis: [Read more...]
Feb
16
2011
Example of a Company Effectively Using Multiple Social Media Profiles
Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. When you have an audience which may be interested in different types of content or you have different audiences which don’t share the same needs or interests, multiple profiles may be the way to go. Let’s take a look at how Dell uses multiple accounts on Twitter… [Read more...]
Feb
15
2011
The Importance of a Baseline When Measuring Social Media
Whenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. What the baseline is will depend on what you’re measuring, what your goals are, and what tactics you’re looking to implement. A baseline measurement will help you understand which tactics are working and which ones need some tweaking. [Read more...]
Digital Marketing & Strategy
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