When Mango Languages, a language learning software developer, needed assistance with their social media strategy, they turned to Sazbean Consulting. While they already had a Facebook page, and were doing some outreach, they needed help implementing custom Facebook pages and stepping up their social media outreach. [Read more…] about Custom Facebook Pages & Social Media Outreach
Archives for March 2011
An Example of the Wrong Way to Handle Negative Reviews
You may have heard about Detroit News writer Scott Burgess’ negative review of the Chrysler 200. Apparently a local dealer complained and The News altered the online version, leading to Burgess leaving the paper. This created a huge uproar about journalistic integrity, as well as a negative reflection on Chrysler itself (even though it was a dealer and not the company that complained). While The News has since restored the original review, the damage has been done. [Read more…] about An Example of the Wrong Way to Handle Negative Reviews
B2B Multi-Level Social Media Strategy & Implementation
Spartan Chassis is a Michigan-based world-class leader in the design, engineering and flexible production of chassis, specialty vehicles and aftermarket parts for defense, emergency response and outdoor recreation/RV markets. Spartan came to us seeking help integrating social media into their multi-level B2B organization. [Read more…] about B2B Multi-Level Social Media Strategy & Implementation