WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. Marketers are also provided with benchmark data as to how their campaigns perform in comparison to companies with similar budgets. “At WordStream, we have worked with thousands of small and medium-sized businesses to build out keywords for their AdWords campaigns. We’ve witnessed how many hands-on marketers have not yet mastered fundamental best practices of PPC ad campaigns,” said Larry Kim, WordStream Founder and Chief Technology Officer. “We built this free tool to provide advertisers with an easy to digest snapshot of how their ad campaigns are performing and to tutor them on how to make changes that will boost their performance and save money.” WordStream’s AdWords Performance Grader is available to use free at:
http://www.wordstream.com/google-adwords
The Grader examines key campaign features including:
- Effective use of negative keywords
- Quality score for text ads and keywords targeted
- Click-through rates
- Impression share
- Long-tail keyword optimization
- Text ad optimization
- Landing page optimization
- PPC best practices.
The Grader’s interface is easy-to-use and clearly points out how you’re doing and where you can improve with your AdWords campaigns, providing an overall score similar to other graders:
By looking at the metrics for your campaign, the Grader is able to provide you with some feedback on how you can improve:
And by comparing your results to others with similar budgets, WordStream can give you feedback on how you stack up:
Give WordStream’s free AdWords Performance Grader a try and let us know what you think.