You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of time to spare. While social media can take a lot of time, you can get quite a bit out of it just by devoting an hour a day. Here’s how…
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Social Media is a Trade-off
Look. Social media may be a relatively inexpensive way to get exposure and promote your company. But it’s not free. There’s a tradeoff between dollars and time. You can spend much less than other types of media to reach your audience (even nothing). The trade-off is that social media requires time and effort and a commitment to making it work.
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Tapping Into Your Social Media Community
Once you’ve built up a social media network, tapping into it for help can be especially effective. Just look at Team Detroit in the SXSW Chevy Roadtrip challenge. Because Dave Murray, Brandon Chesnutt, Henry Balanon and Audrey Walker had already built up their social media community, they were able to ask them for help in order to win the challenge (which resulted in The Epic Tweetup this past August). Similarly, Dave Peckens has built up his social media community and had a successful launch of MichiganDads with Matt Eder. Now Dave is up to be the next Crackberry Idol and he needs the help of his social media community (that’s you!).
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