A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. As your social media presence grows, it’s equally crucial to monitor for mentions and responses so they do not become lost. I use HootSuite as my main Twitter application, which not only has monitoring, but also stats and scheduling. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords…
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Measuring Social Media Marketing Success
I’ll be speaking at Social Media Michigan’s September meeting with the topic:
Measuring Social Media Marketing Success
The ability to measure the effectiveness of marketing starategies and calculating ROI is a key to a successful marketing campaigns. Weather it’s traditional marketing or social media
marketing; as a marketer your responsiblity is to not only create comprehensive social media
marketing startegy but also, create key matrix for measuring success in social media.
Register Now!
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Does Your Social Media Personality Fit Your Brand?
Many companies spend quite a bit of time thinking about their brand and marketing — what type of persona does the brand have, how should the brand interact with customers, etc. If you’ve spent any time building up your brand (personal brands included), does your social media personality fit the image of your brand?
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