WordStream, provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. A list of email addresses from people using the tool on your site is also available with a free WordStream account. Adding these free tools to your website gives you additional features for your audience and a way to collect leads (and gives WordStream a way to increase their brand awareness).
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Should You Use Foursquare for Your Business?
If you have a local, brick & mortar business, with customers that come to your location, you definitely should look into using Foursquare. (For more information on what Foursquare is check here.) With Foursquare, businesses have an opportunity to reward loyalty without requiring the hated loyalty card. And customers can get recommendations and information about places from their trusted network of friends, all while playing a bit of a game.
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Use Social Media or Don’t – But Commit if You Are
One of the biggest problems companies have when they “do” social media is that they don’t commit to it:
What makes my head turn is when I hear companies say they need social media and when they have it, they treat it simply as another cubicle resource. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. – Dave Murray – I Don’t Care if You Don’t Get It
If you’re going to use social media, then dive in. Learn what it’s about. Commit resources and people to it. Listen. Engage. Communicate.
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