eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Ways eCommerce sites can use social media to engage their customers & amplify their brand. Examples of success in using social media to promote an online store.
Ask Sazbean: What is Foursquare?
With so much coverage of Foursquare lately (not just by me), I’ve had several people ask me what Foursquare is. Foursquare is an application for your phone that allows you to see where your friends are and tell them where you are. It also has a game aspect because you earn points and badges for checking in to new places, submitting new places and accomplishing certain tasks. Businesses are excited about Foursquare because it gives them a way to see who is frequenting their locations, as well as market to people who are nearby. Most importantly, Foursquare gives businesses the opportunity to reward their loyal customers, as well as have those loyal customers recommend the business to their friends.
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Social Media ROI – What’s the Value of a Conversation?
ROI, or return on investment, is a pretty important calculation in business. It gives you a metric on whether a project or task is giving back more than what you’re spending on it. Social Media ROI can be a bit tricky to calculate. There are soft numbers like followers, retweets, etc. and there’s a more direct calculation of actual sales or leads (conversions) from social media activities. While all these metrics are important, social media ROI isn’t always so directly measureable. How do you assign value to a conversation?
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