Location is becoming more than just a game. More than just how many points or badges you can acquire. It’s becoming useful. Not only can I see where my friends like to hang out, what suggestions they have, I also can see what nearby stores are offering specials. When I went to check in to Biggby Coffee in Ann Arbor today, I noticed that two nearby stores had a small “special” icon below them:
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Updated Social Media Usage Statistics via Erik Qualman
Erik Qualman from Socialnomics refreshed his popular Social Media Revolution video with new statistics on social media usage:
You can get more information on the statistics used in the video on his site.
Pricing Based on Customer Expectations
Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. How can you meet your customer’s expectations without directly asking them?
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