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Sarah Worsham

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Sazcast Episode 19 – Leveraging Facebook as a Business Tool

sazcastlogo250Leveraging Facebook as a Business Tool. Consumers are spending an average of about 20 mins per day on Facebook and search there for reviews before purchasing – how can a business use Facebook as part of their online strategy? Quick News – Olympics, Google Hackers, From Twitter to TV. Web Strategy & Marketing News & Tips. A special thank you to Kevin (@kidsdesk) at KidsDesk.net for the question about using Facebook for business. Thanks, Kevin!

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Top Internet Strategy, Marketing & Technology Links – Feb 23, 2010

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If you are a small business owner like me, then you are no stranger to the fact that learning how to master Twitter can seem a little bit like wrestling a hungry alligator. Meaning, there is a steep learning curve and if you mess up it can be deadly. Figuratively speaking, of course! After using Twitter for the past couple of years, and following a lot of trial and error, below are ten ways that I think you can begin to use Twitter to drive more traffic to your small business blog. – Top Ten Ways to Drive Traffic to Your Small Business Blog Using Twitter (ProBlogger)

The first 3 ways are something every business should do – change the default icon, fill in the profile and show up!  If you want people to interact and follow you, you need to look professional and you need to have something worth saying.  Don’t spam people with marketing crap.  Have conversations, provide useful information, and occasionally it’s ok to mention your stuff (nicely).  Don’t try to be someone you’re not – people can smell a rotten fish from miles away.

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7 Basic Twitter Statistics

You’ve got a Twitter account and you’re tweeting and retweeting like a maniac.  How can you measure how well you’re doing?  Well first of all, what’s your goal for using Twitter? Increase sales? Collect leads? Knowing your goal is the first step for figuring out what you need to measure.  Once you have that, here are some basic measurements you may want to use to see how well you’re doing:
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