Sarah Worsham | Sazbean

Sarah Worsham / Feb 2, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 2, 2010

fleur120

Apple represents the “auteur model of innovation,” observes John Kao, a consultant to corporations and governments on innovation. In the auteur model, he said, there is a tight connection between the personality of the project leader and what is created. – Steve Jobs and the Economics of Elitism (NYTimes)

It’s no surprise to anyone who follows Apple that Steve Jobs is a major influence (or control) in all designs that come from the company. He has a vision for what he wants a device to do and expects the design to just work. He’s assembled a team of similar-thinking designers and so far, the products they’ve developed are almost all winners.

Sarah Worsham / Feb 1, 2010

Sazcast Episode 16 – Lack of Control vs. Positive Participation

sazcastlogo250 Lack of Control vs. Positive Participation. How are companies using social media? Quick News. Web Strategy & Marketing News & Tips. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Thanks!

Sarah Worsham / Feb 1, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 1, 2010

fleur120

The truth is that in the era of new media, we are all brand managers, responsible for its stature, resonance, and direction. While we may not retain control, we now have the ability to shape and steer impressions, answer questions, solve problems, and engender appreciation. And in the social web, brands are now expected to humanize and connect directly with everyday denizens to convey purpose, establish goodwill, and reassure communities that their voices are heard – The Myth of Control in New Media (Brian Solis)

The fear of lack of control has been one that many clients have had. By creating a place where customers can leave feedback, they fear that they’re providing a platform where negative things can be broadcast to other potential customers. The problem is, customers are already talking about you and your brand – either online or off. By providing a place where people can communicate with you, you’re creating a feeling of goodwill and opening the doors to improve the relationship with your customers (so they’ll, in turn, improve what they’re communicating to potential customers). Being involved with your customers is so important.

« Previous Page