The rise of social media has been met with thousands claiming expertise in the area. The skepticism this engenders in longtime marketing pros is best captured in a popular animated video called “The Social Media Guru.” The clip shows a know-it-all, lightly credentialed “expert” dispensing little more than buzzwords and common sense to a bemused client. – The New Social Gurus (AdWeek)
The nice thing about the Internet is that it is easy to do research on any company or brand. If someone makes claims that aren’t true, it will quickly become evident for anyone who does a little searching. Google and Bing will not only be search engines, they’ll be reputation engines.
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