Software Development Management
Social media marketing is changing so quickly — and companies are coming up with new ways to engage audiences every day — that it is difficult sometimes to figure out what to do for your own company. Lee Odden over at Top Rank blog put together a great list of examples of companies that are doing a good job (and why)…
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tl;dnr: The length and formatting of your content matters. People read differently online than in print (and mobile is even more different).
Ever click through a link and then find an article that was way too long and hard to read? If you’re like most people, you quickly left. How people read content online is quite different than how they read in print. And the circumstances around their information needs will also dictate how they read a page and how long you have to get your point across. [Read more…] about TL;DNR: Length and Formatting of Content Are Important
As a business owner it can be tempting to look at all the money going out and worry about spending. That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow. I see this especially happen with marketing decisions. Instead of thinking of marketing cost, think about marketing investment. [Read more…] about Successful Marketing Always Has a Return