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Sarah Worsham

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Determining Success on Facebook

There’s a great article over on Duct Tape Marketing today about metrics to use to determine success on Facebook:

Feeling a bit lost with your Facebook Page insights? Good. Facebook Insights terminology  was not built for humans, and now that we know you are not a killer robot from Mars, we’ll help you measure your Facebook Page’s performance without drowning in all that robotic Martian muck. — The 6 Metrics That Determine Your Success On Facebook by Emeric Ernoult

Image representing Facebook as depicted in Cru...
Image via CrunchBase

These are good metrics to understand.  The key to determining your particular success on Facebook is to understand what you’re trying to accomplish there (you may have many different goals).  Then pick one main metric for each goal to help you understand how you’re doing.  Numbers can become overwhelming, but associating a number with a goal can help you gauge what’s working and what’s not so that you can improve.  Lastly, it helps to think of all marketing in terms of continuous improvement — try something, see how it works, figure out how to improve and repeat!

How do you determine your success on Facebook?

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Marketers’ Top Questions on Social Media

Question mark
Question mark (Photo credit: Wikipedia)

The 2013 Social Media Marketing Industry Report from Social Media Examiner has been released, answering questions about what’s on the mind of 3,000 marketers when it comes to social media marketing.  Lee Odden over at TopRank blog, breaks the report down into 5 top questions:

  1. What social tactics are most effective? – 90%
  2. What are the best ways to engage my audience with social media? – 88%
  3. How do I measure the return on my social media investment? – 87%
  4. What are the best social management tools? – 84%
  5. How do I create a social strategy? – 83%

These questions are interesting because the industry is evolving so quickly — keeping up on trends and tactics is vital to recognizing the breadth of what may be possible for a particular industry and organization.  Also, what works for one company, may not work for another, but sharing can lead to new ideas.  Other than super standout executions, there could be more sharing by marketers in terms of what has worked and what hasn’t.  The other questions — measurement, tools and strategy — all flow from wanting to know the best ways to use social media to help the organization reach its objectives.

What questions do you have about social media?

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