Sarah Worsham | Sazbean

Sarah Worsham / May 7, 2013

What Type of Customers Do You WANT?

English: Picture Taken in Saidapet market in t... — English: Picture Taken in Saidapet market in the morning when the market gets ready for the customers (Photo credit: Wikipedia)

This is an interesting approach to defining potential customers…. Instead of thinking about what types of people could possibly be interested in your products or services, what about thinking about the type of customers you WANT? We all have had customers that were more trouble than they were worth. Does it make more sense to narrow the scope for potential customers to save time, money and frustration?

Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer.

The notion mostly implies that you determine the makeup of a market that your business seems suited to attract.

The thing that’s always bothered me about this simple approach is that it sort of has a lowest common denominator element to it – who can we attract?

What if you changed this point of view to something more like – whom do we deserve to work with? — Who Would You Choose to Be Your Customers? by John Jantsch

Sarah Worsham / May 6, 2013

SEO or Content Marketing for Online Marketing Strategy

Should you start with search engine optimization (SEO) or content marketing for your online marketing strategy? Do keywords drive content or vice versa? Lee Odden over at TopRank blog gives his thoughts on the matter….

There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t.

I suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy. Since content creation is one of the biggest obstacles to companies realizing gains with content marketing, it’s no wonder that advice about how to produce articles, blog posts, infographics, white papers, and visual marketing has become so popular.

Which brings me to the point of this post. When looking for help with content marketing and content creation, there’s a difference between what one gets from a SEO agency and a content marketing agency. That difference is not so much about one being better than the other, but more about sizing up which is most appropriate for your situation. — What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? by Lee Odden

Sarah Worsham / May 6, 2013

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing. Here is an example of how Dell has embraced social media….

Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.

Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University, which encompasses up to 12 hours of training on how to best represent Dell online.

In addition, Social Outreach Services, a team representing 14 languages, actively monitors and participates in social media. — Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans by Andrea Johnson

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