Wondering why social media doesn’t seem to be working for your business? Well, how many of your posts, tweets, articles are about you? No one cares. Seriously. If you want people to respond to you, your content needs to be something of value to them. It has to fulfill a need, be interesting, educational, entertaining — anything but a boring advertisement. Stefanos Karagos shares some good strategies in his keynote from the Social Media World 2012 Conference….
It’s All About Content Marketing
View more presentations from Stefanos Karagos
Many brands today are posting on Facebook as a means of connecting with their customers and prospects. However, very few have mastered the basics such as the ideal post length, use of imagery, use of color and linking.
Open source is a wonderful thing. Without it, this blog wouldn’t exist (WordPress) and I wouldn’t have access to a great Photoshop alternative (GIMP), or clients like Jigoshop, for example. We wouldn’t have GNU Linux, Ubuntu, Apache, Drupal, and we’d all be using Internet Explorer without the option to switch to Firefox or Chrome.
