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Sarah Worsham / Jul 13, 2012

Content Marketing is Key to Social Media Success

Wondering why social media doesn’t seem to be working for your business? Well, how many of your posts, tweets, articles are about you? No one cares.  Seriously. If you want people to respond to you, your content needs to be something of value to them. It has to fulfill a need, be interesting, educational, entertaining — anything but a boring advertisement.  Stefanos Karagos shares some good strategies in his keynote from the Social Media World 2012 Conference….

It’s All About Content Marketing

View more presentations from Stefanos Karagos

Filed Under: Content, Social Media, Social Networks

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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