Twitter has recently appeared on the media bingo card – both for technical problems with the service and as a new way to reach your customers. Twittering for business can be a great way to keep your customers informed, but more importantly it can be a great conversation tool. However, too often businesses jump into the next big thing without fully understanding how to use it for business purposes. The problem with social media technologies like twitter is that not jumping in can be detrimental as well. If you’re interested in learning more about how not to fail with Twitter, Web Strategist has required reading: Why Brands Are Unsuccessful in Twitter.
What is Rich Media Anyway?
Easy task, at a first sight: defining what exactly can be considered a ‘rich media ad‘. It is, of course… a ‘rich media ad’, as in a display ad taken one step further. Surely, this is not a definition. But it was pretty much all I could gather – from people who work in the online advertising industry and especially agencies. – Ad Operations Daily – What is Rich Media in an Online Advertising Context?
You may have heard of rich media when reading about how to advertising your business website. Ad Operations Daily has some good information on what classifies rich media and we also covered the topic in:
Rich media ads can be very effective (and usually more expensive) in advertising your products and services, but understanding what rich media is and is good for will increase your return on investment (ROI).
SEO Tips for Local Businesses
If you have a business that only operates locally, spending time and effort on SEO and marketing practices that go out to a national or international audience is probaby a waste of time. Most SEO and Internet marketing techniques focus on driving as much traffic as possible, casting a wide net. Techniques for local SEO are a bit different and Traffkid has some good tips in their post Search Engine Optimization for Local Business Results.
Do you have other tips for local businesses? Please share them in the comments section below.