Sazbean

Twitter has recently appeared on the media bingo card - both for technical problems with the service and as a new way to reach your customers.  Twittering for business can be a great way to keep your customers informed, but more importantly it can be a great conversation tool.  However, too often businesses jump into the next big thing without fully understanding how to use it for business purposes.  The problem with social media technologies like twitter is that not jumping in can be detrimental as well.  If you’re interested in learning more about how not to fail with Twitter, Web Strategist has required reading: Why Brands Are Unsuccessful in Twitter.