If you have a business that only operates locally, spending time and effort on SEO and marketing practices that go out to a national or international audience is probaby a waste of time. Most SEO and Internet marketing techniques focus on driving as much traffic as possible, casting a wide net. Techniques for local SEO are a bit different and Traffkid has some good tips in their post Search Engine Optimization for Local Business Results.
Do you have other tips for local businesses? Please share them in the comments section below.