Software Development Management
Jason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject.
Think using social media may be a waste of time for your organization? Well, what if it’s already sending you traffic and you’re not doing anything to capitalize on it? Even if it’s just a little traffic, it may be worth exploring (whatever traffic you’re getting without effort can only be improved). Whatever the size of your organization, there are likely to be mentions online (reviews, recommendations, shares, mentions, etc.), so it’s probably worthwhile to see what’s being said. [Read more…] about Social Media May Already Be Sending Traffic
This is a guest post by Cynthia Kocialski, who is the founder of three tech startups. In the past 15 years, she has been involved in dozens of startups. Cynthia writes the Start-up Entrepreneurs’ Blog and has written the book, “Startup from the Ground Up — Practical Insights for Entrepreneurs, How to Go from an Idea to New Business“.
Everything in business is a learning process and advertising is no exception. Advertising promises to reach new potential customers or create an image for your company in the marketplace. What happens when the results don’t meet your expectations, you think back about where things went wrong. [Read more…] about Hard Learned Lessons about Advertising and Small Business