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Sarah Worsham

Sarah Worsham / Aug 24, 2011

Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool

WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. Marketers are also provided with benchmark data as to how their campaigns perform in comparison to companies with similar budgets. “At WordStream, we have worked with thousands of small and medium-sized businesses to build out keywords for their AdWords campaigns. We’ve witnessed how many hands-on marketers have not yet mastered fundamental best practices of PPC ad campaigns,” said Larry Kim, WordStream Founder and Chief Technology Officer. “We built this free tool to provide advertisers with an easy to digest snapshot of how their ad campaigns are performing and to tutor them on how to make changes that will boost their performance and save money.” WordStream’s AdWords Performance Grader is available to use free at:

http://www.wordstream.com/google-adwords

[Read more…] about Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool

Sarah Worsham / Aug 23, 2011

Six Stages of Social Media Integration

Trying to get social media integrated into your business? Here are some of the processes and steps you can take from getting started with social media all the way to integrating social media within your normal business processes.

Six Stages of Social Media Integration

View more presentations from Gaurav Mishra

Sarah Worsham / Aug 21, 2011

Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011

Here are the top Internet strategy, marketing and technology links for the week of August 21, 2011… [Read more…] about Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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