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Sarah Worsham

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Digging in the Cache – OK Go

Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. While OK Go, a band originally from Chicago, has been around since 1998, they are probably best known for their elaborately choreographed dance on treadmills for their song “Here It Goes Again”. In the first six days, it was viewed by over 1 million people on YouTube, and has since been viewed over 50 million times which puts it in 42nd place for the most views of any video. It also is one of the most favorited music videos of all time on YouTube. Ok Go won a Grammy award for “Best Short-Form Music Video” for the video in 2006. Just goes to show that being a little bit different and fun may work out for the best.

Read more at Wikipedia.

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Social Media Promotions and the Law

One of the best ways to grow your business is to give stuff away.

Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.

Sponsoring or hosting a giveaway comes with rules and regulations that many don’t know or understand. – Social Media Promotions and the Law: What You Need to Know (Social Media Examiner)

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How to Combine QR Codes With the Power of Facebook

Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook?

Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV).

In this article, I’ll unpack how to get your QR codes to go viral on Facebook.

I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors. – How to Combine QR Codes With the Power of Facebook (Social Media Examiner)