Sazbean

Software Development Management

Main navigation

You are here: Home / Archives for Sarah Worsham

Sarah Worsham

/

Should Your Company Blog?

Social Media to Sales
Social Media to Sales (Photo credit: sazbean)

Blogging has been a topic for over 10 years.  Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? What should consider to make the decision?  Lee Odden has a great article with things to consider:

Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. Of course competition continues to grow and customer preferences for information discovery, consumption and action will change. But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. — Does It Still Make Sense For Companies to Blog? by Lee Odden

Enhanced by Zemanta

/

Content is Core to Digital Strategy

Photos of books made by PediaPress with Wikipe...
Photos of books made by PediaPress with Wikipedia content. (Photo credit: Wikipedia)

Content is vital in the execution of any digital strategy — it’s how potential customers learn about what you do and come to trust that you can do what you say. Trust is the key to conversions and referrals.  Good content, that builds trust and reputation, requires a systematic and strategic approach so that you can make sure that you’re creating value for your audience. Duct Tape Marketing has a great article on how to go about creating content to meet your digital strategies:

Today, the common thread in almost every element of delivering on strategy is content. Content is how you move people from know to like to trust. Content is how you give your marketing strategy a voice and, because of that, you must take a strategic and systematic approach to how your content is developed. — How to Make Content the Voice of Strategy by John Jontsch

Enhanced by Zemanta

/

Data-Driven Customer Experience as a Competitive Advantage

ETMS
ETMS (Photo credit: Wikipedia)

Companies are always looking for competitive advantages — what can make them stand out against their competitors.  Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business. While some data analysis can be complex, there are a number of metrics that a business can look at to see basics like where website traffic is coming from and where people get stuck during the conversion/sales process.  Econsultancy has a great roundup of why data-driven customer experience is important and what to look for:

Great customer experience is one of the hardest things for your competitors to copy.

A strategy of continuous improvement can offer clear differentiation from competitors.

However, it’s only when we measure what customers are actually seeing and doing when they are interacting with our digital channels, that we can understand where they might have issues or unmet needs.

Rather than theorise about potential problems or rely on closely monitoring small samples of test users, we need to let the data lead us to areas of concern. — Data-driven customer experience is tough to copy by Geoff Galat

Enhanced by Zemanta