Content is vital in the execution of any digital strategy — it’s how potential customers learn about what you do and come to trust that you can do what you say. Trust is the key to conversions and referrals. Good content, that builds trust and reputation, requires a systematic and strategic approach so that you can make sure that you’re creating value for your audience. Duct Tape Marketing has a great article on how to go about creating content to meet your digital strategies:
Today, the common thread in almost every element of delivering on strategy is content. Content is how you move people from know to like to trust. Content is how you give your marketing strategy a voice and, because of that, you must take a strategic and systematic approach to how your content is developed. — How to Make Content the Voice of Strategy by John Jontsch
