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Sarah Worsham / Feb 14, 2014

Content is Core to Digital Strategy

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Photos of books made by PediaPress with Wikipedia content. (Photo credit: Wikipedia)

Content is vital in the execution of any digital strategy — it’s how potential customers learn about what you do and come to trust that you can do what you say. Trust is the key to conversions and referrals.  Good content, that builds trust and reputation, requires a systematic and strategic approach so that you can make sure that you’re creating value for your audience. Duct Tape Marketing has a great article on how to go about creating content to meet your digital strategies:

Today, the common thread in almost every element of delivering on strategy is content. Content is how you move people from know to like to trust. Content is how you give your marketing strategy a voice and, because of that, you must take a strategic and systematic approach to how your content is developed. — How to Make Content the Voice of Strategy by John Jontsch

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Filed Under: Content Tagged With: content strategy, marketing strategy, Social Media

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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