Sarah Worsham

Flickr finally added social sharing for individual photos to their website. Yay! Now it’s really easy to share any individual photo to social networks like Facebook, Twitter, Tumblr, Blogger or WordPress. While Flickr photos have always been shareable, up until now, it’s either required a bit more technical knowledge or a plugin. So, welcome, Flickr, to a social world!

As business people, we like to know what we’re getting for our money. If we invest in social media or some other type of marketing activity, we’d like to know how many sales we’re getting for that investment. This helps us understand whether or not the tactic is working and whether it’s worth the cost.  However, when evaluating different marketing tactics, we need to be careful about comparing and relating measurements to avoid trying to compare apples and oranges. [Read more…] about Avoid Comparing Oranges to Apples When Measuring Social Media ROI

Many businesses really miss the boat when it comes to providing content and value that their customers want. Here is an example of a salesperson providing great customer service using Twitter by providing personalized offers that his customers actually want. Instead of blasting out a promotion to everyone, taking the extra effort to let specific customers know about offers they’ve expressed interest in not only increases the probability of a sale, it also increases brand loyalty and reputation. [Read more…] about An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation