For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness). Just having a site on the web isn’t enough for people to know you exist. Building awareness online is just like building awareness offline. It takes some combination of time, effort and/or money. [Read more…] about Build It and They Won’t Come
The (Real) Meaning of Social Media ROI
ROI gets thrown around a lot in marketing circles. You can’t measure it. You can. Blah blah blah. However, as any finance major will tell you, ROI (return on investment) has a very specific meaning. Stefanos Karagos reminds us what ROI is and how it can be measured in social media. I know I posted a presentation yesterday, but this one really is important enough to see asap. Thanks to Brandon Chesnutt for posting the link to this presentation.
Social Media is Dead. Long Live Social Media ROI
View more presentations from Stefanos Karagos
The Rise of Social Commerce
It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. Lora Cecere and Jeremiah Owyang from the Altimeter Group recently gave a webinar on some of their research findings about social commerce:
Rise of Social Commerce (Webinar)
View more presentations from Jeremiah Owyang.