![[136/365] Prudence](http://farm6.static.flickr.com/5284/5354781759_b64bc6d051_m.jpg)
Every business hopes to use the power of the crowd to spread the word about their fabulous products and services. Many are disappointed when they put this awesome offer out there and no one picks it up. Or they create and post a hilarious video that no one shares. What gives? Maybe you need some sort of enticement (or a bounty) to get things kicked off… [Read more…] about Jumpstarting Your Crowdsourcing with a Bounty
Conversation, The Missing Piece of Most Social Media Marketing
Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Finding “stuff” to post that’s interesting is relatively easy. Stopping to have conversations with people seems to be super difficult. [Read more…] about Conversation, The Missing Piece of Most Social Media Marketing
Step 1 for Social Media Implementation: Setting Social Media Policy
STOP! Before you setup your Twitter profile or Facebook page, do you have a social media policy for your organization? While your company or organization may just be starting to use social media, it is likely that employees and others connected to your organization are already using and interacting on social media in some fashion. To avoid problems in the future, it’s a good idea to set some guidelines on how you would like employees (and contractors and vendors) to use social media, especially if they are representing the company. While it is almost impossible to completely control how employees and connections use social media, setting guidelines can help employees understand what you expect from them and how you envision using social media as an organization. Setting social media policy should be the first step in any implementation plan. [Read more…] about Step 1 for Social Media Implementation: Setting Social Media Policy