Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy. A content strategy can include content that you create, as well as content you curate or share from other sources. How much content should you create versus curate? It’s up to you, but here are some things to consider:
The Value of Content Curation
There is just too much information coming into our lives on a daily basis. It’s impossible to keep up with what’s important. Providing content curation, based on your industry and area of expertise, can be an extremely valuable service to your customers and audience. Instead of having to take time from their busy days to find important news, they can just look to you. There’s definite value in content curation.
Sharing and Giving
Content curation is nice because you’re giving back to your wider network by sharing other’s content. It’s a great way to meet new people and connect to start new relationships. People are much more likely to feel positive about you if you share and contribute in ways that aren’t just self-promoting. This sharing attitude is also viewed positively by your network in general.
Creation of Expertise
Content creation is an extremely valuable part of any online strategy because it’s how you can really show off your level of expertise. Other than having conversations and answering questions, it’s one of the most powerful ways to provide proof that you know what you claim to know. Content creation is definitely worth reserving some time and effort in your schedule.
As with anything, balance is best. Sharing others content is very positive and content creation shows off your expertise, but a nice balance of both is best for any content strategy.
What’s your approach to content strategy?
(photo by Peat Bakke)