Product Marketing Blog

Sarah Worsham / Jan 21, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 21, 2010

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For a long time, small businesses struggled with search marketing, because to succeed, they had to specialize, rather than being all things to all people in a local area. That’s still good advice, but changes in how people use search (and in how search engines work) are suddenly making your location every bit as important as your specialty, at least for some businesses. – Does Your Small Business Think Local? (Search Engine Guide)

Local is becoming increasingly important for businesses that rely on in-person sales (as opposed to online). But local is also important for businesses which have a presence in a locale, even if they don’t sell only in-person. Because more searches are happening on mobile devices (phones), those searching are often in the very purchase process when companies need to connect to them.

Sarah Worsham / Jan 20, 2010

The Business of Social Media – Free Lecture & Discussion

Social media is a buzzword that everyone is talking about.

Twitter, Facebook, YouTube, MySpace, LinkedIn – You may be on some (or all) of these social networks, or at least heard of them. What’s all the buzz about? What skills are necessary to compete in this new economy of trust?

What makes Social Media so exciting to businesses?

Sarah Worsham, CEO & Web Strategist from Sazbean Consulting will answer these questions and more (bring your own questions as well!) in this free, one hour talk and discussion on

The Business of Social Media at 4:30pm at Lawrence Technological University in room M218 (free!).

Sarah will talk about The Business of Social Media and the following questions:

What is Social Media exactly?
How is Social Media different from traditional media like print, tv and radio?
How has Social Media changed how business is conducted?
What types of skills are needed to use social media effectively (or to become a professional)?
How are companies using social media?

This free, one hour talk and discussion is meant to be part information and part conversation. Social Media is an evolving part of the business landscape and everyone can bring their viewpoint to the table.

The Lecture is will be held in room M218 in the Wayne H. Buell Management Building on the campus of Lawrence Technological University.

Register to Reserve Your Spot Today:

For more information about the event and to register – visit Eventbrite

Sarah Worsham / Jan 20, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 20, 2010

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The rise of social media has been met with thousands claiming expertise in the area. The skepticism this engenders in longtime marketing pros is best captured in a popular animated video called “The Social Media Guru.” The clip shows a know-it-all, lightly credentialed “expert” dispensing little more than buzzwords and common sense to a bemused client. – The New Social Gurus (AdWeek)

The nice thing about the Internet is that it is easy to do research on any company or brand. If someone makes claims that aren’t true, it will quickly become evident for anyone who does a little searching. Google and Bing will not only be search engines, they’ll be reputation engines.

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