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Top Internet Strategy, Marketing & Technology Links – Jan 19, 2009
According to an image used by Mark Cowan of Facebook during a recent presentation in Poland, Facebook will soon improve their insights product to enable Page administrators to “track impressions and interactions against each post”. Additionally, Facebook is testing out new real-time ad targeting features. – Facebook Presentation Reveals “Post Analytics” And Real-Time Ad Targeting (All Facebook)
Measurement and ROI are becoming important for marketing departments who need to prove the worth of social media (whether or not it can be measured). Facebook recently changed their privacy policy in an effort to provide more real time search results. Providing more measurement for engagement and interactions of stories is a necessary step to becoming an even more important social media tool for businesses.
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Your 2010 Internet Strategy – Listening Posts
Your home base and outposts are where you’re spending most of your time and effort online, but there may be other places that you need to spend a bit of time just so you know what’s going on. I call these places listening posts. They help round out your Internet strategy by providing you with information and intelligence (think like an spy!).
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