Product Marketing Blog

Sarah Worsham / Jan 18, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 18, 2010

fleur120

The race to become the hot location-based gaming service is red hot right now. Foursquare and Gowalla dominate the headlines, but another iPhone app,MyTown, has managed to rocket past them in usage in a little over a month with little fanfare. Today, the service has some 500,000 users, co-founder Keith Lee tells us. That puts it far ahead of either of the two more well-covered apps. – Foursquare Who? Gowalla What? MyTown Has 500,000 Users And 31 Million Check-Ins (TechCrunch)

I admit that I’ve never heard of MyTown, but upon further examination, it looks like it’s quite heavy into the game play. Players buy and sell properties and other virtual goods. While FourSquare has some game play to it, it’s really a social app that let’s you see where your friends are and what places they like to visit. Gowalla and Foursquare may be competitors, but MyTown seems to be more in the mobile gaming niche. However, Foursquare is adding more game play to their app and changing around how they award points. It may be that these apps start to converge. Either way, have I mentioned that mobile (and mobile local) are going to be big?

Aaron Worsham / Jan 15, 2010

Your new business card starts with an @

I am wandering the halls of a technical conference, in Sandusky, Ohio this week. Its called CodeMash. While the presentations are solid, the real value add has been and always will be the hallway conversations with people in the tech field. One thing I have noticed this week is a subtle but important change in business protocol. We no longer exchange business cards, we now exchange twitter handles.

Sarah Worsham / Jan 15, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 15, 2010

fleur120

A colleague of mine, also a freelance writer, deleted his blog last weekend. When I asked him why, he cited comment trolls as the primary reason as to why he had to shut it down. “I wanted to showcase my work,” he said, “not spend a few minutes a day feeling annoyed.”. – How to Deal With Trolls on Your Professional Blog (WebWorkerDaily)

The fear of trolls is nothing new. I run across it just about every time I suggest a discussion board or blog or any other technology which allows other people to give feedback. Yes, you probably will have to deal with a troll from time to time, but that’s no reason to stick your head in the sand and refuse to come out. These days comment software is pretty good at filtering out spam. The occasional troll may get through – and yes, you may have to do some moderation, but the benefits of having conversations online will almost always be worth the effort.

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