Updated-
- Have a starting point to know how well your plans are working
- Find where people are coming from to get to your site (blog, etc.)
- Learn what’s being said about you
- Find out where things are being said about you
- Find your potential customers
- Find your influencers
- Find competitors
- Figure out how you’re doing compared to competitors
- Learn what’s working in your strategy (and what’s not)
- Learn what to write about
- Learn how to improve your product (or service)
- Learn what time of day has better response
- Learn what types of posts are more likely to be shared
- Learn how you can help your customers
- Learn where to devote resources (time, money, etc)
- Learn what to change (marketing strategy, etc.) – from Tom Nixon
I’m sure there are other reasons, but that’s what I came up with off the top of my head. I intend this to be an ongoing list, so your help is appreciated: What other reasons are there why you should measure?
(photo by Memotions @ Flickr CC)
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Technorati tags: social media, public relations, brand, marketing, branding, social networking, business, reputation, customer service
{ 5 comments }
Learn what to change (i.e., marketing strategy).
Very closely related to #9, but the change could be applied more broadly. Good addition. Thanks for the suggestion
Absolutely related. Just wanted to make the point that you have to apply what you learn. Great post.
Very closely related to #9, but the change could be applied more broadly. Good addition. Thanks for the suggestion
Absolutely related. Just wanted to make the point that you have to apply what you learn. Great post.
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