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Archive for the ‘Content’ Category

When They Can’t Figure Out Your Site, People Turn to Search – Have One?

Posted in Business, Content, Design, Usability, tagged , , , , , on Monday, Jul 13, 2009 | Leave a Comment »

Usually when people come to a website, they’re looking for something.  And they hope they can find it on the first page, but if not, most are willing to scan the page to see if there’s a link that may lead them there.  This behavior really points out the importance both of properly organizing the [...]

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Your Website is Your Business Card

Posted in Business, Content, Design, Marketing, Opinion, Strategy, Usability, tagged , , , , , on Tuesday, Jul 7, 2009 | 2 Comments »

What does your paper business card look like? It probably has your name, your company logo, some contact information and maybe a quick tagline summarizing what your company does.  People can find all the information they need to contact you just by glancing at your card.

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Why Blogging Is Important to Businesses

Posted in Business, Content, Marketing, News & Notes, tagged , , , , , , on Thursday, Jul 2, 2009 | Leave a Comment »

I was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business.  Shocking.  Blogging is one of the easiest ways to have constantly updated content on your website.  It’s a way to show off your expertise, have an opinion, and [...]

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12 Ways to Get Ideas for Business Blogging

Posted in Business, Content, News & Notes, tagged , , , , , on Friday, Jun 5, 2009 | 3 Comments »

I have a lot of people ask me how I come up with ideas to blog about every day.  It’s not that difficult – I just end up thinking quite a bit about various topics that can also be used for blog posts.  Not all the time, mind you, but I do carry around various [...]

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Set Your Content Free

Posted in Business, Content, Marketing, tagged , on Thursday, May 28, 2009 | 2 Comments »

I’m still amazed by how many businesses have only partial RSS feeds from their blogs or websites.  A partial RSS feed usually just has the title and a excerpt with the hopes that it’ll entice you to click to the website to read the rest of the post.  We’re all busy people.  I read my [...]

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Mobile & iPhone Versions of Sazbean.com in Just Minutes with MoFuse

Posted in Business, Content, News & Notes, mobile, tagged , on Wednesday, May 27, 2009 | Comments Off

I’ve been investigating various mobile applications and services, and one of the most fascinating are services that easily create mobile versions of websites.  As more people have smartphones, it will be extremely important to have a website that is usable on mobile devices (and others).  Luckily, RSS feeds make it very easy to port content [...]

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Sazbean on Kindle

Posted in Business, Content, News & Notes, Strategy, tagged , , , on Tuesday, May 26, 2009 | 2 Comments »

If you happen to be lucky enough to have a Kindle (or the Kindle app for iphone), Sazbean is now available through the Kindle store: Sazbean on Kindle. While I don’t expect this to generate a bunch of money, I thought it was an interesting avenue to explore as far as marketing. Amazon recently [...]

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Why I Hate Keyword Clouds

Posted in Business, Content, Design, Implementation, News & Notes, Opinion, Usability, tagged , , , on Wednesday, Apr 29, 2009 | Comments Off

Ever see a set of words in different sizes which are all links on a site?  It’s probably a keyword cloud.  These clouds try to give a visual representation of what the site is about.  Sometimes they’re based on tags, which the writer of the content uses to categorize their content (these are .  Often [...]

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Twitter Tip – Automate Sending Articles to Twitter from Google Reader

Posted in Business, Content, Marketing, News & Notes, Social Networks, tagged , , , , , , , on Tuesday, Mar 31, 2009 | Comments Off

I used to mark articles in delicous to be automatically sent to my Twitter feed via Twitterfeed.  Now, I am able to mark articles from anywhere with my iPhone and have them sent automatically to my Twitter feed using Google Reader.  This method requires both a Google account on Google reader, and an account on [...]

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Twitter Tip – Automate Tweets with Twitterfeed

Posted in Content, Reviews, Social Networks, tagged , , , , , , , , , on Thursday, Mar 5, 2009 | 2 Comments »

The point of Twitter is to have a conversation, but it also nice to send out useful information to your followers – perhaps links of interest or a link when you post to your blog. Twitterfeed allows you to use RSS feeds to automatically send links to your Twitter account.  Just add the RSS feed [...]

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Ask Sazbean – What’s a Pingback?

Posted in Business, Content, tagged , , , , on Monday, Feb 23, 2009 | Comments Off

Sandra from Brighton (MI), asks:
Can you explain what a pingback is?
A pingback is when another blog links to an article on your blog and their blogging  software automatically notifies your blogging software of the link (also works with websites).  Usually blogging software will then put a link on your article with a link to the [...]

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eNewsletter Benefits

Posted in Content, Marketing, News & Notes, tagged , , , , , , , on Wednesday, Jan 21, 2009 | Comments Off

By offering timely information of value, an email newsletter can be a great way to connect with your customers and business contacts to create an ongoing relationship.  Content is important to your Internet business strategy and eNewsletters give you another type of media to circulate your message.  Here are some of the other benefits of [...]

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