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Guest Post / Oct 6, 2011

How To Become Confident In Your Internet Video Blogs

This is a guest post by Andy Havard, who is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.

Video blogs are rapidly taking over the blogging world, but many Internet users are still apprehensive about making the transition from text blogging to video blogging. A lot of text bloggers struggle with the idea of getting confident on camera, especially when it’s outside of their traditional blogging comfort zone. The following article explores how you can create confident video blogs on the Internet and enjoy the popularity that ‘vlogging’ is receiving across the web. [Read more…] about How To Become Confident In Your Internet Video Blogs

Sarah Worsham / Aug 24, 2011

Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool

WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. Marketers are also provided with benchmark data as to how their campaigns perform in comparison to companies with similar budgets. “At WordStream, we have worked with thousands of small and medium-sized businesses to build out keywords for their AdWords campaigns. We’ve witnessed how many hands-on marketers have not yet mastered fundamental best practices of PPC ad campaigns,” said Larry Kim, WordStream Founder and Chief Technology Officer. “We built this free tool to provide advertisers with an easy to digest snapshot of how their ad campaigns are performing and to tutor them on how to make changes that will boost their performance and save money.” WordStream’s AdWords Performance Grader is available to use free at:

http://www.wordstream.com/google-adwords

[Read more…] about Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool

Sarah Worsham / Jun 1, 2011

The Importance of Trust in Your Social Network

You may have already read Trust Agents (affiliate link) by Chris Brogan, or heard him speak on the subject, but having trust within your social network IS extremely important if you want to be able to use the channel for any communication. Creating trust and being trustworthy online, or being a trust agent is changing.  Chris gives some ideas on how to be a trust agent within your own social network (works offline too):

The Changing Role of the Trust Agent

View more presentations from Chris Brogan

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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