Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). Postling is specifically targeted to local businesses who need to keep track of what people are saying about their business. Here’s my thoughts…
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B2C
How-to: Use Netvibes for Social Media Monitoring
Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between. Here’s how to setup Netvibes for your own social media monitoring…
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The Drawbacks with Too Much Social Media Automation
Social media takes time… and patience… and commitment. Following through on those requirements is difficult for many businesses, large or small. And there are a plethora of applications and websites that allow you to automate just about everything. Automation decreases the amount of time you have to spend on social media, but too much automation has serious drawbacks…
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