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Why Regularly Updated Content is so Important

You hear it all the time — regularly updated content is vital for your business.  Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case. An excerpt:

Most corporate websites are glorified online brochures. They feature critical messages, value propositions and calls to action. And there’s nothing wrong with that…to a point. But without a compelling reason to visit that site, it sits out there in limbo, like a sign reading “GOING OUT OF BUSINESS SALE” outside an electronics boutique in an isolated desert. Sure, it’s there…there’s value…and it sounds great…but who will see it? – Generating Website Traffic… and Loyalty – Tom Nixon – IdentityPR

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Differing Viewpoints #tedxdetroit

Innovation is driven by new ideas. New ideas drives economic and business growth. Sparking new ideas is vital to every business. Brainstorming — the act of hearing lots of new ideas all at once — is an excellent way to get the brain thinking. TedXDetroit has brought a diverse group of people together to hear speakers from various backgrounds talk about their new ideas. Even if the speakers are not in your particular field, hearing new ideas helps generate new thoughts about your own challenges.

What new thoughts have you had today?

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Driving Sales Away with A Splash Page

strawberry splash!While mostly a thing of the past, I still see companies who insist on having a splash page (a page, usually with a video or some sort of “welcome” message that visitors have to view before they get to your real site). To a business owner a splash page may seem like an opportunity to “sell” to your captured audience.  But to many visitors it’s a reason to leave.. and fast.
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