It’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement. Take a look to see if any of these can help you measure success in your social media strategy:
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Book Review: The Skinny on the Art of Persuasion by Jim Randel
Persuasion is a skill required for success in, not only business, but life in general. If you have ideas you want to get across, you need to persuade others that they are good ones. Persuasion comes in especially handy in marketing and sales, since you’re trying to persuade someone to buy from you. Jim Randel has written a book, The Skinny on the Art of Persuasion: How to Move Minds
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The New Twitter [Video]
In an effort to make Twitter.com easier for people to use, a slew of new features were released last night (rolling out to people slowly). Will these changes increase adoption? Will people use the site instead of Twitter applications? Only time will tell. Here’s Twitter’s video promoting the release: