A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. Here are some tips for increasing the engagement on your Twitter profile and getting people to listen to you…
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B2C
Choosing a Personal Brand vs. a Business Brand
How to brand yourself is a question vital to any business. Branding drives marketing, product development and everything customer-facing. As a small business, branding takes on more personal meaning — should you brand your business as your name (personal brand) or as a business name? It’s a big decision since it really can affect the future growth of your company. But it’s also not a clear cut decision since there are advantages and disadvantages either way.
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A Quick Way to Add a Calendar of Events to Your Blog or Website
Keeping a calendar of events updated can be a real pain. There are all sorts of plugins and widgets that let you add one to your site, but they often require duplicate entry and can be difficult to maintain. If you use Google Calendar for your personal or business calendars (and even if you don’t), adding a calendar of events to your blog or website (and maintaining it!) is fairly easy. Here’s how…
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