Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns.
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B2C
The Most Effective Time to Tweet
I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Tweets included links to articles by others, my own blog posts, a few promotions and retweets. I took out a couple of retweets that had huge click numbers since I had retweeted a very influential person and clicks were most likely due to their influence. I tweet about a fairly wide range of topics, but the results are interesting….
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How Do You Nurture Your Personal Brand Online? #brandcampu
BrandCampU, an annual branding conference held in Detroit, is focused on how to build and nurture your personal brand, whether you’re an entrepreneur or working for a company. Obviously how you build your personal brand differs slightly depending on whether you’re working for someone. As a way of bringing the conversation outside of those who are attending the conference, I’m asking you — how do you nurture your personal brand online? What’s been most effective for you? What hasn’t worked as well as you had hoped?