As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased the use of the web in terms of having real-time conversations (which used to happen mostly via instant messaging). Now customers can start talking about something immediately and companies often need to respond quickly to preserve their brand. Sency provides a window into the real time web and what is being said.
Marketing
What We Hope For
As businesses, our goal is to provide something of value to our customers in return for payment (usually in cash). We’re very thankful and appreciative of our customers for purchasing from us – because we get to keep providing products and services. We take our income and in turn spend it on products and services from other businesses and so the economy works (for the most part). While we’re all in business to make money (and hopefully do something you’re passionate about), what we hope for is that we’re providing something that our customers value and are thankful for.
Going Beyond Thankful to Appreciation
It may be a matter of semantics but to me being thankful is mostly an internal process whereas being appreciative involves letting those you’re thankful for know. Doing well in business is largely an equation made up of lots of little things (including some luck), but letting people know you’re thankful for their support goes a long way.