A lot of businesses know that using social media is important, but they’re not sure how to measure how well they’re doing or how it’s giving them business. Some effects of using social media are difficult to measure directly, since they involve building relationships and improving long term sales, but there still are some general measurements you can use to help you get a feel for how you’re doing overall: Attention, Influence & Conversion.
[Read more…] about Breaking Down Social Media Measurement – Attention, Influence & Conversion
As business people, we often struggle with how we’re marketing or selling our products. Do they have the right features? Do our customers care about the benefits? Are they willing to pay what we’re asking? Are they getting value from what we’re doing? We spend a lot of time thinking about all these questions, but often the answer is just to ask our customers what they think.